The Relationship Between TV Advertisement And Pre-production

With social progress and development, Chinese advertising has passed by 20 years. Whether the advertising production or the advertising creativity, our co untry has already formed a kind of advertising style with Chinese characteristics.As one of the four traditional media, television ads has the advantage of univer sality, diversity and credibility. Therefore, in many countries and rejoins, televisi on ads has become the most popular and important advertising “ comprehensive conveying”media.However, along with many varieties of television advertisement, its quality standards with strongly social demand has been lowered. There are many proble ms about television advertising, such as vulgar creativity, single lens language an d rigid frame and so on. After all, all these problems comes from the uncertaint y of relations between television advertisement and its preproduction, which have not been paid enough attention to in advertising.Therefore,the author thinks that a good television advertising man should re cognize the production process of TV ads better and understand the relations bet ween the shooting and preproduction. Through this creative and practical research,the author will find the disconnect reasons of advertising shooting and its prepro duction, and develop the professional consciousness of advertising production gr oups, and then reinforce our professional competence.