The Diversity Of Tourism Scenic Spots Advertising System Design Research

Tourism scenic area marking system, not only for passengers to provide the necessary road guidance, itself can become a sight of the scenic spots.Scenic spots advertising system refers to the tourists in the process of scenic areas to visit, guide tourists routes, scenic location, safety warning role, and convey the concept of scenic area development logo(brand) or marker. Now all over the country is too single, the standardization of logo design lack of individuality and appealing, so it is difficult to play its huge latent energy, so today is how the standard logo advertising system is transformed into diversified advertising system design become the scenic spots advertising the necessary trend of development of system design. We want to guide of the scenic spot the diversity of visual system design and humanized service combining together, standardization of design should not only conform to the marking system of high degree of recognition and conforms to the aesthetic needs of modern people, improve the quality of the scenic spots. This requests us to highlight the necessity of diversified tourism scenic spot advertising system.In this paper, a total of four chapters. The first chapter is introduction, expounds the research status at home and abroad of advertising system and research content and method of this paper. The second chapter is for advertising system review, this paper expounds the concept of advertising system, and the development of the scenic spots advertising system and tourism scenic area depending on the problems and solutions.The diversity of the third chapter is for advertising system, the third chapter is the first quarter from the tourist scenic spot advertising system analysis, the diversified elements such as: regional culture element, natural environment, architectural space element, etc. In the second quarter from the scenic spot advertising system the diversity of materials for research, study the properties of the material, as well as the application of different materials in the scenic spot advertising system. In the third quarter from the constituent elements of advertising system are studied, such as:format of pluralism, the diversity of symbols, etc. The fourth quarter as the advertising system modelling diversity research. Section 5 for the study of the scenic area depending on the system function of diversification. The diversity of section 6 of the scenic spot advertising system to the influence of the scenic spots. In the fourthchapter is case analysis, the paper analyzes the jade dragon snow mountain scenic spot and meng however jinzhou.would guide the diversity of visual system design of the scenic spot. Does not affect the advertising system is discussed in this paper, on the basis of the universal recognition of make full use of advertising system for diversified design of these elements. Adjust measures to local conditions of the design conforms to the local environment of the advertising system, it will lead to the natural ecological landscape and cultural landscape very good combination. Emphasis on the diversity of tourism scenic spots advertising system design. Is the respect for culture,reflect a kind of expression of culture, is the embodiment of the humanized design.