The Research Of Visual Identity Design In The Small Enterprise

Business is war without bullets in 21th Century. Who has the ability to attract more sight and more attention from the customers, seize their consumerism, and then he/she will win the fight. In consequently, corporate identity design is the key to improve the enterprises’ competitiveness. Visual Identity has developed in China for more than 30 years. With the continuous development of science and technology, information transmission modes and routes are developing into diversity. People’s consumption has changed as well. The enterprises are in great need of corporate image design to be upgraded. China business is on the rise sharply in a new way. In the overall layout of economic policy, China economic model has upgraded. In the transformation of the way, many emerging industries grow up like bamboo shoots after a spring rain. The foreign media said Chinese business has entered the era of e-commercial. In this new era, SMEs provide diversified, personalized service for the society, broadening the field of employment, gradually becoming the mainstay in e-commercial business era. But how the SMEs to survive in the era, Visual Identity is the decisive factor.This paper studies and analyzes the Visual Identity for small businesses, makes a summary to the achievements of the Visual Identity in this stage and describes the future possible situation. Under the large amount of information reference and the tutor’s patience guidance, the author analyzes and summaries the research results to demonstrate the viewpoints of the paper in examples. The purpose of this thesis is trying to analyze the present Visual Identity for small enterprises in our country to explore the suitable method of visual image designs in our country for the small and medium-sized enterprises, based on which, to provide the theoretical reference and technical support for Visual Identity in small and medium-sized enterprises in the future, and furthermore, to make to contributions to Chinese economic constructions in the future.