For the title of the film, we need for more comprehensive, and scientific grasp. The process of naming of the film is complex, and like the creation of a film, naming is a kind of art activity, has its unique artistic pursuit and skills. The naming process includes sociology, psychology, aesthetics, literature, linguistics, communication science, phenomenology, name and so many factors. This article mainly from the linguistics, communication science, aesthetics such as analysis of title, we can get that named in the aspects of promoting the film’s commercial value, art value has certain practical significance. This paper summarizes a successful movie named rules from the case analysis, provides the reference for the film named after.Box office and is closely related with the movie, the name of the film is both the embodiment of the artistic value, also is the embodiment of the commercial value of film, so the film name is a fusion and agent about the film art value and commercial value, a good film can improve the rate of the film’s box office, so it is very important to grasp the movie names. |