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The Study Of Technical Skills Of Commercial Photography Based On Wechat Technology

Posted on:2016-07-26Degree:MasterType:Thesis
Country:ChinaCandidate:Y X LvFull Text:PDF
GTID:2295330470468798Subject:Art of Design
Abstract/Summary:PDF Full Text Request
From the first industrial revolution in 1760 s, our civilization have gone into a technology-driven history. Looking back of the history, from the initial agricultural civilization to industrial civilization to the age of Internet nowadays, every changes of productive force have brought tremendous changes our lifestyle and production. Especially since the 1980 s, with the popularity of Internet technology and the emergence of the mobile Internet, mult-media and information dissemination changed the way people communicate. The mass media becomes more concise, independent, open attitude to transfer information to the community. Besides, interpersonal interaction becomes more frequent, fast and convenient. With the rapid development of technology, the popularity of mobile Internet, instant messaging has become extremely welcome by the users of the current social. In January 21, 2011, Wechat came into being, this instant messaging APP gain thousands of millions of funs in China. With the improvement of the continuous development of such software, new features continuing increasing, such as social experience, brand marketing, Didi taxi, online payments, etc., which great convenience to people’s daily lives,social networking as well as work.Wechat turned out to be the majority of media for the community media, company, and the common users. It brings its users a distinctive and friendly user experience. People tend to use this platform to transfer information. Due to the contemporary visual culture, pictures is the main language in pop area in this days. Therefore, images in Wechat not only have the function of transfer but also a business sense. Commercial photography has more requirement as it can be seen from Moments, Common Account and Webusiness in Wechat.In this paper, the influence of commercial photography by wechat will be discussed. First the difference between commercial photography in traditional way and which in Wechat situation will be analysis. Since under Wechat situation, the scale and the file size is restricted. Based on the former restriction, discuss how to improve the quality, business value along with spirit of art.This paper using the main theoretical and research methods as well as examples to further the analysis of the development and transferable of Wechat under this day and age. Draw the conclusion of the trend of commercial photography in the future.
Keywords/Search Tags:Visual Culture, Wechat era, commercial photography, Wechat Platform
PDF Full Text Request
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