| With the fast development of nowdays, the influence of new media is much more obviously. New media shows more and more characteristics at the same time, for example the basis of new terminal technology. Digital technology provides supports on advertisement strongly, derivating lots of new transmission medium. The traditional and experience advertisement language cannot cover various and humanized of needs, as a result, new form of advertisement language and building advertisement language under new media are needed. Consequently, advertisement language can express its effects better and better. |
PDF Full Text Request