The Study Of The Art Language Of Public Service Advertisement

Public service advertisement is a derived solution that helped the United States solve the social contradictions that because of the rapid economic development in last century.Today,Public service advertisement is still play an important role in solving and alleviating social contradictions.And there are many companies and enterprises feedback to the community and also at the same time to promote their corporate image and culture by use this form.This article is mainly from two aspects to research the public service advertising.The first is: what is public service advertising? This is mainly about the definition,features,classification and elements of public service advertising.From these,you could understand what is public service advertising;the importance of public service advertising;the significance of public service advertising study.The second is how to do the public service advertising well,this is the focus of this article.I mainly research through advertising psychology and design art.In advertising psychology,the first study is how to improve the audience's impression of public service ads,Through this we can make the publicity advertising promotional content be more firmly in the memory of the audience.The second study is how to make the audience empathy from the content of the ad.To improve the identity of the content,only identity can make the public be willing to practice follow the public service advertising.Design Art is my major in the postgraduate degree,The first study is the composition and typesetting of public service ads,The second study is the use of chromatics in public service advertisements.Whether it is in the dynamic video public service ads or static plane public service ads,these two points are both very important.Through the study of these two points,we can also solve the problem of how to make the public to take the initiative to accept public service ads.This article aims to enhance public's awareness of public service advertisements by researching the art language of public service advertisements.Pay more attention of the contribution of public service advertisements to resolving and mitigating social contradictions,and lead people to create excellent public service advertising by using advertising psychology and design art,service and feedback to society.