Research On Risk Management Of Nanning Deli Culture Square Development Project

The cultural industry is a very broad coverage of the content industry, along with the development of economic high speed Chinese, of state and government of the culture industry support efforts have also been strengthened, "the concept of cultural property" also will break into people’s eyes. In 2009, as a mark of China’s cultural industry rose to national strategic industry of the height of the "cultural industry promotion plan" introduced, the plan is planning in China for the development of cultural industries in the domestic first; since 2012 is gradually released the implementation of many policies, further to our culture industry to a climax. Therefore, in the "twelve-five" period, the domestic cultural industry will enter a period of rapid development, culture industry as a physical carrier of cultural property also will usher in a major development opportunity for machine. Because of China’s cultural industry is still in the stage of steady development, to the culture of its real estate projects based on the reference and learning from the successful cases and few models, cultural real estate project development road of fog.This paper takes Nanning Deli AICC ASEAN International Culture Square development project as the research object, the paper is divided into six chapters. The first chapter is the introduction, introduces the development of research on the construction background, Nanning Deli AICC ASEAN International Cultural Square project development goal and the significance, the framework and the culture of the real estate industry in home and abroad; The second chapter culture for the real estate industry as an emerging real estate industry understanding of people less, introduce the related knowledge; The third chapter summarizes the Nanning Deli AICC ASEAN International Culture Square development projects, including the analysis of basic situation, necessity and SWOT; The fourth chapters by using the method of brainstorming, fishbone diagram and other projects, to identify and judgment of the risk factors of the cultural square project may encounter during the process of the construction, and finally determine the existence of "project policy risk", "land expropriation risk", "project construction risks" and "project sales risk" and other four high risk factors; The fifth chapter uses AHP method to carry out the evaluation of the cultural square project, then the top three risk factors according to the influence of the biggest risk assessment results, put forward corresponding elusion measures and countermeasures, ensure project construction in the overall controllable risk; The sixth chapter is the end of this paper to chapters, on the study of the paper conclusion.