Applied Research On Multimedia Art In The Theme Pavilion Exhibition Design

At present, the purpose of exhibition design is to get positive feedback from the audience, therefore, some exhibitions use lots of technology and measurements to encourage the audience to get involved in the exhibition environment, making the audience can get the deepest impression from the exhibitions. In fact, a variety of implementations of measurements and technologies are not only able to increase the variety of exhibition design, but also can express the exhibition information more vividly.Exhibition design is an integration of all kinds of art design, a process of space and graphic creative design. Multimedia art is a dynamic exhibition art form, which integrates word, image, video, sound and other art forms into an interactive application. Commercial trade exhibition, Brand promotion exhibition, theme park, world expo, museum, exhibition hall, memorial hall all can be classified into theme exhibition, Exhibition can be temporary or permanent, can last five days or five years, can just be a single exhibit table or be a city’s scale like world expo. No matter it is a commercial or cultural nature exhibition, they are all about forming sets of arranged combination via communication of exhibition content to connect a bunch of different spaces. Multimedia art is a lubricant for the whole set of permutation and combination of forms of display, its aim to help the audience take part in each part of the exhibition more efficiently and actively, therefore, the direction of this research is how to provide corresponding multimedia design plan according to different exhibition spaces, different cultural background, different planning concept, which makes multimedia design is able to assist the theme development and embodiment of exhibition content. Exhibition is an art form that of the main purpose is to spread information, the comprehensiveness of multimedia art creates interactivity that form interaction between human and computers or between people, it also furthers the change of modes of transmission and enhances the timeliness of information communication. The result of this research hopefully can contribute to develop the application of multimedia art in the theme exhibition.