| With the reform and opening in 1978 brought emancipation, economic and social development, China’s sports literature and art are also usher in a new era, the excellent sports reportage, in the late 70s of last century to the late 90’s was launched. Sports reporting is a special literary style, he has both the realism of news, both literary and artistic, not only reflect the truth to the audience, but also to pass on the views and comments for the event, the news in sports other problems can not compare the advantages of the development of sports news play a positive role. Sports report also reflects the literature also charged with the social thought, the important mission of promoting physical system, in the new era of sports development played an important role in promoting the new era of sports development played a catalytic role, therefore, Reportage of the New Sports news on the literary genres and sports development has a dual meaning.New sports reportage can be subdivided into four stages, namely, independent flourishing period, drastic changes of agitation, mature conscious of and adjustment to change period. In this paper, text analysis, document analysis and comparative analysis, the representative works from each period to start on their writing techniques and writing content to study the various stages of induction of works from the common features and to identify the development of sports reportage problems and seek prosperity into sports reportage from the main reason for the decline, and the development trend of sports reportage to Outlook.The results show that the new period most representative works of the various stages of fit at the time of the cultural background and technology background, to adapt to the prevailing social conditions, with distinct characteristics to the times, while the latter exists in the development of sports reportage advertising literature, modeling literature, in recognition of draft literature, false literature is caused by many factors, mainly its own restrictive genre, the writer is insufficient team building, sports and political environment is not relaxed environment, media environment and changes in habits and audience acceptance. Therefore, the development of sports reportage itself to the times, the author team building, adapting to the new media environment, adapt to new reading habits of the audience has made adjustments and changes, so as to better achieve their own development. |