The Research Of Corporate Character Design

Corporate virtual image is the external anthropomorphic characteristics of company and brand. Compared with the traditional marketing idea, brand image represents a more fashion and emotional strategy. As the traditional virtual image, Mascot seems to be encountered some problems and shows the limitations in contemporary Internet enterprise. Now days, the development of Internet and digital technology provide a new direction for the form and platform of commercial mascot. how to make the corporate virtual image better applied to the market and in the service of products,has becoming a topic worth to explore and research.This paper based on the context of virtual idol in the internet,and combined with the research of traditional commercial virtual image, analysis the disadvantage of present mascot design. At the same time, explore the influence of virtual idol to commercial brand image design, put forward the concept of “corporate character”,tries to find a new way for the design of corporate virtual image from the modeling design and application.At the same time, this article also take in the concept of cartoon character design and combined with the Visual Identity elements. I hope to summarizes the design pattern of corporate character through the design of specific project, and make some exploration and breakthrough for the innovation of traditional mascot in form and application.