Acceptance And Influence Of Valentine’s Day In Contemporary China

Along with the deepening of globalization and the more frequently exchanges between China and Western cultures, the communication, development, acceptance and impact of foreign holidays in contemporary China have drawn an increasing number of researchers paying more attention to related research. Based on the perspective of intercultural communication, this paper analyzes the acceptance and impact of Chinese people for Valentine’s Day, as well as the causes of these phenomena.Chapter I introduces the research significance as well as the previous studies of this topic, it establishes the innovations by summarizing the shortcomings of the previous studies. Chapter II briefly introduces the communication stage and communication mode of Valentine’s Day in China, which foreshadows the following contents. Chapter III carries out a detailed analysis with regard to the situation and characteristics of the acceptance of Valentine’s Day in China. The young people at the age of 18 to 35 who live in coastal areas and the young people who have received higher education are the major recipient groups of Valentine’s Day. The acceptance features of Valentine’s Day in China presents as follow: one-sided connotation of acceptance, commercialized receive mode, secularized celebrating mode and so on. Chapter IV analyzes the influence of Valentine’s Day in contemporary China from following angles: personal emotion, Magpie Festival and economic life. The introduction of Valentine’s Day makes the reserved Chinese dare to express their love, and be good at expressing their love. It has widened the objects of Chinese people expressing their emotions, has enriched the ways of expression, as well as has strengthened the effect of expression. Besides, Valentine’s Day plays a big role in promoting the meaning reconstruction of Magpie Festival. The introduction of Valentine’s Day makes Magpie Festival be attached again. Meanwhile, Valentine’s Day also has promoted the prosperity of flower and tourism industry and the network sales on Valentine’s Day, while changing the conservative consumer concept of Chinese people as well.