Research Focus Era Of New Media Interactive Advertising

In this paper, the basic definition of Focus spread from a starting point, the focus of research in the background Focus communication, new media and interactive advertising the advantages of practical significance. This paper is divided into six chapters, the first chapter describes the research status of Focus era of new media interactive advertising, significance and research methods, and new media interactive advertising to predict future trends, discusses the interactive advertising should pay attention Human development trend and to intelligent direction; the second chapter illustrates the characteristics and advantages of the new Focus era of interactive advertising media; third chapter analyzes the main manifestations of Focus era under new interactive advertising media at home and abroad analyzed changes in the structure of these interactive advertising, describes the relationship Focus era of new media and interactive ad primary audience, and how to make better use of advanced digital technology to cater to consumers; the fourth chapter of the article summarizes the new media era Focus Interactive advertising design principles and design methods, and analyzes how to use these methods to the design of interactive advertising caused concerns of consumers, so that interactive advertising to fully play its "interactive" values; the fifth chapter in the field of real estate marketing, new media interactive advertising case research and analysis, in the final chapter, the author introduced examples of home design new media interactive advertising industry, analyze and summarize, confirms earlier new media interactive advertising trends to predict future arguments. Finally, the full text of the views set forth in the article summary and outlook.In modern society, advertising has a great impact on the social, cultural, personal values such as the formation and change, on the contrary, the development of social and cultural changes in the development of advertising also have an important role. Interactive advertising is the core of development. The traditional interactive advertising is the new marketing strategy advertisers advertising content based on audience feedback circumstances taken. The route of transmission of interactive new media advertising has undergone a fundamental change, the Internet’s unprecedented development of digital technology, to make interaction between consumers and manufacturers become more active, consumers have a right to control the advertising information can also search anytime to the information they want to know, the marketing environment advertising messages completely changed from passive consumers into active party side, the spread of advertising has a positive impact. To touch the media, for example, its biggest advantage is interactive, by the most intuitive and dynamic of the show, so that consumers are accustomed to get the most real and perceived information from this platform, allowing advertisers marketing efficiency is greatly improved.This paper attempts to communication, marketing, psychology, visual communication and other multi-disciplinary, multi-angle analysis of research on interactive advertising. Through the marketing of practical case studies presented in the new media environment, so that consumers have information only accept the initiative, select advertising content or form their own interest, to filter out irrelevant advertising information, enables advertisers pass by both sides through full interactive communication, will make the relationship between the parties has become more harmonious. Interactive advertising as a human manifestation in front of the public, cleverly solve the contradiction between the advertisers and the audience, taking into account the feelings of consumers, all "people-oriented."...