The Diversity Of Modern Chinese Zodiac Graphic Design Performance

Chinese zodiac, as one of the most excellent traditional culture ofthe Chinese nation, its enduring appeal is worth the world to continueand inheritance, favored by the majority of the people respected andloved. Chinese zodiac is not only a kind of folk belief, but also adecorative graphic language, the past Chinese zodiac graphics areused in folk art, for example, paper cutting, embroidery, shadow play,seals, etc. Along with the arrival of the digital age and the birth of theemerging media, the aesthetic view of people also gradually becomediversified, contemporary graphics as one of the important medium ofcommunication and exchanges, the traditional Chinese zodiac culturein the form of graphics to deduce and display, awaken the people tothe folk culture protection consciousness. Chinese zodiac graphicdesign has been following the development of The Times, is theChinese folk culture, is also a popular culture, its derivativespromotion can give a person leave deep impression, but alsoinfluenced the art design, advertising, film and television animationand so on different areas.This article mainly from the perspective of graphic design tostudy the Chinese zodiac graphic design diversified performance again, through change numerous for brief, exaggerated deformation,text graphics, special-shaped isomorphism, element substitution andgather graphic creative expression form of Chinese zodiac image todesign again, pay attention to its cultural connotation, and payattention to their appearance, form, not only to have the beautifuldecorative effect, but also reflects the profound cultural backgroundof the Chinese nation. Zodiac elements of the graphic elements in thedesign of this advantage not only enriched the closer to the publicaesthetic taste, in the tradition of national culture at the same time,and given The Times characteristics, and in a accord withcontemporary aesthetic features of visual elements used in a varietyof design field, but also to the development of modern Chinese zodiacgraphics provide a diversified space.