| In the environment of economic globalization, countries are rapidly developing. In this case, our businesses are all in the developing. After they met the requirements of meal and clothing, people paid more attention to spirit enjoyment and entertainment. The cultural industry of china developed vigorously in recent years. According to official statistics, China’s cultural industry output exceeded four trillion yuan in 2012, than in 2011 to further enhance. Cultural industries in the proportion of China’s GDP increased gradually, and became the backbone of stimulating economy. However, the development of cultural industries also led to the development of the design branch, exhibition design is no exception. In this day and age, the original purpose of the display design, the success of displaying the product and articles is not the only measure of whether the display design is excellent. The more important is whether it conveys visual enjoyment and wholeheartedly entertainment to public. Right now, this is a major problem that designer cannot ignore.The main contents of this article are as follows: in the first part, it describes the concepts of display design, and some of the principles of different types of exhibitions on display, including the museum exhibitions, trade shows, exhibitions, etc. The second part, starting from the concept of aesthetic principles, and elaborates a central theme of the paper. The third part describes the aesthetic of morphological in show display. The fourth part describes the application of aesthetic principle of morphological constitution in show play. In the fifth part, it describes aesthetic principles of morphological constitution in display design practice,including design location, design idea, design expression. The main objective of this paper is to explore the case of modern aesthetic principles in exhibition design applications, in order to making efforts to create beauty in its current form for the public. |
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