Research On Language Features Of Wuhan Estate Naming

With the rapid development of the economic society and the sharp expansion of thetotal population, housing problem for people attracts more and more social attention.Under this kind of economic and social background, the real estate industry developsrapidly, so the naming of development projects also has aroused widespread concern inthe community. A good name can play the role of killing two birds with one stone, itcan not only exist as the name of the property, but also be used as a propaganda tool tohelp developers to publicize the houses to attract consumers to buy, and then bringeconomic benefits to these developers. Therefore, in order to choose a unique, elegantand significant name, these developers all present their most creative and outstandingideas. As a result, the naming of real estate gradually get rid of the previous fix model ofnaming framework, moving towards an era of diversification and enrichment.This paper tries to use the1570Wuhan property names collected in SouFuncom asresearch objects, conducting Monographic study of Wuhan estate naming art on thefoundation of other’s research accomplishment. It makes a multifaceted study of Wuhanestate name by the statistics and icon, inductive and deductive, qualitative andquantitative analysis methods to find out the regular pattern of Wuhan estate naming artwith a view to guide the Wuhan estate naming. This paper studies the art of Wuhanestate naming in the following five chapters:Chapter I, It mainly explains the source and meaning of the thesis topic, theresearch status and trends, the research contents and key, the corpus sources andresearch methods. This thesis is to understand and grasp the overall in order tohave overall understanding and grasp of the thesis topic.Chapter II, It mainly analyzes the characteristics which Wuhan estate namingshows and learns the art types of the Wuhan estate naming by means of analyzing thefeatures which Wuhan estate naming shows in structure, choice of words, rhetoric andspeech style.Chapter III, It explores the argument of estate naming according to thecharacteristics Wuhan estate naming art shows and searches for the reasons from thepsychoculture.Chapter IV, It states the trend and problems of Wuhan estate naming contraposingthe Characteristics of it and puts forward Standard measures...