Study On The Business Model Of Liaoning Performing Arts Group

Started in2003the reform of the cultural system, distinguish the public culture andbusiness culture industry, for the development of cultural industry cleared the cognitionbarrier and system barrier; in less than ten years, China’s cultural industry from scratch,from small to large, from spontaneous to conscious, from local to global, in the historyof the development of human industry are rare. Vigorously develop and revitalize thecultural industry has become more and more countries to adjust economic structure,promote industrial upgrading and the objective requirements of effective approaches toenhance the national cultural soft power, the cultural industry will become the leadingChinese economy into a new round of economic growth pillar industries. Entertainmentindustry as the core layer of the culture industry and the important branch, to stateowned art troupes "transformation" as an opportunity, to the performing arts group asthe carrier, in the reform of the cultural system begin to glow with vitality.The performing arts industry plays an important role in the cultural industry, thefuture development direction and the tendency is closely related to its business model,different business model determines the different entertainment business outcomes. Thebusiness model is a key issue in the development of the Performing Arts companies.The entertainment industry has just started in our country, rise around performing artsgroup is a few years ago, the establishment of business model are still at the exploringstage. In this paper, taking Liaoning performing arts group as the research object, usingeconomics theory, on the basis of practice, the scientific analysis of the domestic andforeign performing the success of the enterprise business model; and the influencingfactors of constructing Liaoning performing arts group business model are analyzed;points out the advantages and disadvantages of the group, the factors to be considered inthe construction of Liaoning performing arts group business model; analysis of trends inthe development of performing arts industry, pointed out that the Liaoning performingarts group in the future business model innovation direction; the Liaoning performing arts group should adopt the business model, a clear implementation path of LiaoningPerforming Arts group business model.