Research And Application Of Layout Design In The Dynamic Media

Vision is the main way to accept the information, layout design is an important branch of visual communication design. It use the text, color and other visual elements to permutation, to achieve more intuitive, vivid way of convey. It’s core is inseparable from user.In the tradition understanding of layout design, generally refers to the design of printing.Since entering the era of information, storage and processing of information is changed, the change of layout design followed. The layout design has broken the concept of a "flat", text, graphic, color and other visual elements combination. It is from static to dynamic; the plane to virtual space, the single to composite. With the help of digital technological development, the layout design of interface is more and more concise and artistic, bring the interactive experience platform to the user.Graphic designer learn the design knowledge under the background of traditional printed. It can hardly be avoided to the screen as a book or newspapers to create the layout design, however, in the digital age, the designer must consider how to take the screen as a comprehensive virtual space which has text, audio and animation, there is no ranking or fixed order, no longer as printed books or magazine. Designers have to adapt to the changes of times, the past design knowledge must be restructured, we need to explore more design’s standard to dynamic media. Designers need to extract more information display on the screen, to explore the rule of layout design for dynamic media. Readers take an active participate in interaction. It will be a change, a challenge.