Research Of Inner Mongolia’ Marketing Mechanism And Financial Policy Recommendations Of Local Culture Industry From The Perspective Of Consumers’ Psychology

Local culture industry has become one of the most important parts of local economic development.Under the background of economic globalization,there have been huge changes in the aspects of consumption structure and consumer demand.Local culture industries are forced to meet consumers’ psychological needs and provide spiritual enjoyment as well as fulfill their material needs to have a better development.Documents collection, questionnaire survey and Multivariate analysis of variance are used in this research.The whole research is based on the culture industry in Inner Mongolia.Inner Mongolia Mengliang Limited and the stage show of Erdos wedding are chosen to represent ethnic culture products industry and folk culture industry to be studied and compared.The conclusion are as following:1、As the change of consumption structure and consumer demand,the culture industries in Inner Mongolia have take active measures to exploit diversified development.2、This research gives some factors that affect consumers’ psychological feelings which can be used in future marketing scheming of local culture industry.3、Different kinds of tourists have different psychological feelings and demands,so the outcome of this research can be a reference when the industry is focus on a specific group of people.4、Consumers have different psychological feelings and demands in these two different market segments,so the outcome of this research can be a reference in the future development of these two industries.Besides.this research also tells people that we should make reasonable marketing plan according to the real situation of the industry and there is no universal norm.5、This paper comes up with some factors that affect consumers’ psychological feeling and the difference of psychological demands of different kinds of consumers, as well as the difference of psychological demands of consumers of different industries. These results can be further used in financial supportive policy scheming and make the application of the policy easier.