| Folk handicraf,as a kind of dynamic changing folk culture,is an important part of intangible culture heritage.Agriculture has been being the major mart of country civilization for thousands years,Not only it determines the basic content and character of folk handicraft,it also provides a cultural ecology environment to produce and development folk handicraft. We find that some of the folk handicraft,like sculptures in Hui zhou,become an art collection or to be mass produced.Some of folk handicraft, which is close to life,like fixing shoes,is fading in the time and will disappear in easy-buying society.The extraodinary folk culture become the dust in time river.Handicraftmen from Hui zhou,were mostly living by folk handicraft.Because of the shortcomings of country economy to factory economy,the handicraftmen have to make a tough choice to keep living by folk handicraft or giving up folk handicraft and find a new way to survive.Cause of it’s not enough to get folk handicraft out dying reality,we are forced to change angle and rethink folk handicraft as a part of culture system.In chapter I,we try to find out the difference,similarity and closely correlation among folk handicraft,folk culture and intangible culture heritage,by analyzing folk handicraft natural attributes. This work can help us to be more clearly to study the object.Then we showed the possibility and necessity of folk handicraft existence in modern society by analyzing value intangible culture heritage,art,practical economy.Given by the concept of cultural ecology,we take a example of research on Yi county folk handicraft, and analysis the situation of folk handicraft to show that it isn’t only folk handicraft itself should be protected,the total cultural ecology of folk handicraft should be included to be protected. we overall observed the folk handicraft in the view of cultural ecology.In chapter II,the correlation between folk handicraft and communication is explicit by generally analysis their definition.Based on the work of public research on folk handicraft in Yi county,which is called Hundred handicraft in Yi county,we try to profile the current situation of folk handicraft in Yi county by analyzing the channels of communication,media manner and the shortcomings of literature communication.In chapter III,we discuss the dilemma of folk handicraft communication from the aspect of changing communication environment,emphasize of intellectual property rights,psychological factors of folk handicraft handicraftmen and the ethnic problem of public communication.The deficient and recession of folk handicraft is complicated factors,including the losing induced by market and even far more than the reason discussed in this paper.In the following the forth chapter,we try to find a solution way which is conform to Yi county local situation and our national conditions. Emphasize the school education,communicating efficiently and advocating folk handicraft can be the ways to solve the problem.Though some local government use the tourist trade to develop the folk handicraft well,we should be analytically and adopt a dialectical approach to treat the industrialization of folk handicraft, misoperation of the folk handicraft industrialization can deform the ordinal folk handicraft.communication has an important role in the protection of folk handicraft and even than intangible cultural heritage. It is not only the purpose and the major aspect of the protection,if’s also a necessary tool to do the work. I hope,this paper can show a innovation way to the profitable market and to make my own contribution to build a traditional and sill wonderful countryside. |