| Culture as an important basis for the main microscopic and cultural construction of cultural industries, whether speaking guide, whether to fulfill their social responsibility, not only directly related to the culture of their own development, but also to further promote the cultural system, but also related to the socialist culture construction tasks successfully achieve development goals. Xi’an Qujiang performances in the cultural industries Although the Group has a market reputation and influence,but there are still many deficiencies in the original works of market development. In this paper, the performance of Xi’an Qujiang group for the study, literature research, methods, case studies and exploratory studies to analyze the market for original works, innovative performance group made Qujiang market development programs as well as original works of original works of market development strategy for addressing cultural homogenization enterprise management and innovation capacity and low important guiding significance.This paper is divided into seven chapters. On the basis of domestic and foreign literature on industrial chain theory, SWOT analysis,market positioning and marketing strategy theory theory,the paper analyzes the basic situation of Qujiang group performances, original works of market development status quo,and the drama " Tomorrow " market development were studied. Through the analysis of the original works of market development environment,and the overall design ideas put forward the idea of Qujiang group performances of original works of market development programs that show the Group Qujiang original works market development strategy should focus on the implementation of quality, talent specialization strategy, five strategies to expand the funding channel strategy, marketing strategy and derivative product development strategies by coordinating the operation in order to enhance the market competitiveness of original works. |
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