A Study On Communication Strategies Of Smalland Medium-cost Movie Trailers Made In China

The Chinese film market continue to emerge of a number of small and medium-budget films in recent years, these small investment and production of the film achieved amazing results concern at the box office. Explore the reasons for it,these trailers of small costs on movie intentional communication strategy for the movies on the road leading to the high-grossing laid a solid foundation. Since the lovelorn 33 days,this high box office success of the film, began to open small and medium-budget films market, Movie marketing strategies continue to be used by the small budget films.movie trailer as an important part of the marketing strategy get so much favor.There are some of the high cost of movie box office in the small trailer communication strategy to explore a new way out almost every year. Every small and medium-cost movie trailers complete movies hard propaganda mission, and broke the small cost of the movie at the box office in the fierce battle for the task. Therefore, It is a positive meaning studies for small budget films of marketing communication include the type of small cost movie trailer study, study on the communication strategies,exploration of marketing modes and other relevant research. On the basis of communication theory, make the cost of box office success of small movie trailers as the main object of study nearly years, Firstly, put the research literature at home and abroad about the trailer in order, and comb the development of small and medium-budget film trailers and trailers context; Secondly,the status of small budget films and movie trailers market has been further spread awareness and focus on the analysis and research of small movie trailers communication strategy; Finally, for today’s competitive film market environment, Put forward the question exist in the small and medium cost movie trailers spread and countermeasures, Predicting the future the development trend of small and medium-cost movie trailers. Provide the positive direction of small and medium-cost movie trailers in the future communication.