The Strategy Of Animation Industry Development Based On Government Dominant

As the increase of the income level, people consume more culture production.Animation industry which is a part of culture industry has deeply developed forpeople can afford the culture costs. Animation industries grow fast in some countriesthat through the anime characters and anime communicate their culture and effectother countries’culture，then these countries get a large of profits in the world animemarkets. Animation industries in other countries have not developed enough so thatthese countries’ animation industries couldn’t face with the culture shocks outside.Government use his power to support animation industry for expands of country’economic and resist the culture shock from another country. But there also existssome problems in growth of animation industries have improved with governments’supports. This article discusses the animation industry development at the base ofgovernment dominant, analyses the history, current situation, problems, future ofChinese animation industry in government dominant.1.This article concludes the development process of Chinese animation industryunder government dominant and the experience of American Japanese Koreananimation industries development after research some documents. Through data andforms, this article proves some themes. For example, to prove the development ofChinese animation film market, it uses1999-2012Chinese animation film box-officeincome’s data. To explain the construct of American animation film box-incomemainly from outside, it uses the construct of animation film Frozen box-officeincome.2.After the analysis of the animation industry development by governmentdominant, the road of animation industry development based on the governmentdominant is that weak animation industry expands through its breakthrough point, feature, superiority and builds active industry chains in the support of policy, ponds,technology, talents from government and bring the evolution of overall animationindustry. Then animation industry grow by itself based on the market, governmentshould not dominant animation industry and just guarantee the regulatory ofanimation industry.3.It draws a conclusion that the animation industry has to develop undergovernment as this animation is too weak to develop by itself based on market on thecontrary unable to grow because the defect and a rat race in animation market and toresist the other countries’ animation industries shocks. In this condition, governmentuses its power to support and manage the animation industry development. It is timeto develop animation industry based on market when animation industry is able to inface of a strong market competition. The trend of animation industry development isthat animation industry develop by itself based on the market dominant.