Visual Representation Of The Image Packaging Of Chinese-style Orchestral

In the rapid development of economy and society today, packaging is not only materialshell products, all the external form of the products are known as the packaging, thepackaging has become a means of delivering information, highlight the product personality,enhance the recognition, edge tool to improve communication effects. The visual image of thepackaging is an art form and set practical function and aesthetic value and the integration ofdiverse applications, and form specific material, make the visual image of the packaging hasthe aesthetic and practical. Aesthetic improvement for the successful products to the publicand create.China is a five thousand years of ancient civilization, in the course of development tocreate rich and colorful musical form and style of playing, they are precious wealth ofChinese music culture. Sizhu music as making stringed instruments and bamboo and music,with a rich southern regional and local customs, which style is elegant, fresh, lively, vividmusic rhythm, showing China people to love and yearning for natural life.However, the market economy today, Chinese traditional culture by the world economicand cultural integration development inevitable impact, many outstanding cultural and artisticforms of the stagnated stage, lack of innovation, leave no successor, string and wind music isone of them. This is because the string and wind music lack of innovation, not timely willshow a large number of outstanding works to the public, on the other hand, is also due tostring and wind music visual image packaging lack of. The efficiency of informationtransmission, the visual impact of the weak, poor brand image, not the first time talentshowing itself in the same, arrived at the audience’s vision, causes the modern people on thestring and wind music understanding is less and less, the lack of a large number of talents forthe inheritance and innovation of the lack of a large audience, to promote its bring forth thenew through the old, traditional stringed and woodwind music the visual image of thepackaging has been far not in step with the times, can not meet the needs of modern people’svisual needs.In this paper, I put the visual elements of string and wind music image packaging as theresearch object, combined with the specific works, with an open attitude, starting from thepacking characteristics of stringed and woodwind music packaging status and pop music, rockmusic and modern music, by using theoretical research method and comparison analysismethod, the traditional stringed and woodwind music image packaging defects andweaknesses deep mining demonstration, combined with the "five sense" theory, the research method, comparative and theoretical analysis, the traditional stringed and woodwind musicvisual image packaging in composition, color, text and artistic aspects of analysis, find out theproblems and should now be the direction of research, application and then, through the fiveaspects Sizhu music instruments, string and wind music CD, string and wind music posters,string and wind music video, string and wind music performers were re packaging and theoryof string and wind music analysis, and summed up a set of complete visual image packagingsystem.