On The Hidden Beauty Of Logo Design

Logo is a form of art symbol, namely "has the meaning form". Will be passed to the audience information highly generalization, concise, and expressed with simple summary image. This image shows the logo of intentions and feelings, feelings. Logo design using the visual symbol and ideographic function to convey information, has the advantages of simple, easy to understand, to identify the characteristics of high, embodies the characteristics of enterprises and products, dissemination enterprise culture idea, thus forming the intrinsic hidden world rich. Symbol contains a variety of direct or indirect anaphora function, so as to guide the audience’s visual psychology, produce the association and imagination. To reach this objective requires the use of vague technique for artistic creation. This subtle manipulation more to stimulate the public’s psychological. This suggests that logo design contains "implicit beauty".So why is the logo design will contain "beauty" and "implicit beauty" exactly is what context, what is the definition of it? In this paper, immature superficial to the word "beauty" to define, and from the perspectives of semiotics, psychology, philosophy, the meaning and significance of the argument "hidden beauty".Logo design is the process of symbolic semantic is the process from explicit to the implicit process. Through the process of semantic symbols, also makes the symbols and semantic, symbols, in the form of the ground floor of the signifier and the signified, symbols and organic combination of the upper structure for an integral whole, convey implicit semantics. Signs of "beauty" is made up of "shape" and "righteousness", the "shape" and "righteousness" is not exist in isolation, but interdependent and inseparable."Shape" must be able to carry "righteousness", it can call the symbol semantics,"righteousness" must be attached to the "shape", otherwise can’t communicate, namely the "shape" to "righteousness" and "righteousness" plastic "shape".Logo design in the "implicit beauty" is the pursuit of the ultimate one kind of eternal, infinite, spiritual freedom."Implicit beauty" is a philosophical aesthetic, it is rich in Chinese traditional aesthetics, is also the human pursuit of beauty and intermediate.