Performance And Practice Lime-lapse Photography In Advertmovies

The time-lapse photography is also called low speed photography, frame,frame photography photography, interval, and can be applied to the creation of theanimation, called frame by frame animation. Images obtained by low frame rate, andthen use the normal film and television play rate playback, can be slow to changethe naked eye can not observe the change of the object changes, the fast show tothe audience.The film initially on film and media as the carrier and the form of advertising, tothe digital age at this time and advertising spending, has become contemporaryadvertisement development, in the vast network platform and other multimediainteraction in the rise, it conforms to the direction of information dissemination innew media era. Movie advertising in its unique advantage will be to maximize theeffectiveness of the advertising, in today’s rapid development of various types ofadvertising, film advertising as a new means of promotion has a great developingspace.But now the time-lapse photography into advertising film case less and less.The research is aimed at the time-lapse photography combined with the filmadvertising, open up a new visual media. The time-lapse photography photographyvisual expression in the biggest advantage of singular visual effect, happens to be invideo form, become a kind of new form more excite people’s mind.