Combined With The Success Of The Typical Modern Business Model And Literature

As a representative of "80after" writer, GuoJingming and his works arouse moreand more attention in addition to best-selling reputation.After more than ten years,GuoJingming for now by theoriginal "young writer" development integrating variousidentityof"cultural businessman",experienced by the manufacture toself-manufacturing during the period of complex process. Remove the meaning ofliterary works, GuoJingmingcombines his own work and the modern business model,this phenomenon is worth studying. This paper attempts to consumer culture under thebackground of the relationship between "literature and business" as the basic position,GuoJingming’s literary operation mode, as a way to discuss the future direction of thecontemporary literature a possibility. On this basis, this paper will be divided into fivechapters.The firstchapter, introduction. This part, mainly narrates the proposed, theresearch significance and research status of the problem. In the context of consumerculture, examine the rationality and necessity of building "GuoJingmingmodel".The second chapter, the concept of "mode" is put forward. In this chapter, theconcept of "mode" and constructing elements, internal relations and operation process.The essence of "mode" is a kind of symbolic action, by the organizers, the mass media,the writer and the audience interaction.The third chapter,the structure of "GuoJingming model". In the commercialcapital, modern mass media, books, consumer force under the action of multiplefactors, such as GuoJingming "be manufactured"; And later GuoJingming found thecorrespondence of themselves and the market, started from the "dream" the symbol ofconstruction, the construction of a "community", actively create a complete industrialchain of literature three aspects "GuoJingming " brand.The fourth chapter, the influence of the "mode"build. The success of the buildingabout "Guo Jingmingmodel", inevitably bringpositive and negative impacts, theconstruction of "new ideology", the literature of "aesthetic" shielding, the authorsand readers’subjectivity of the slide, all in the torture of value "model" of meaning.The fifth chapter, conclusion.Guo Jingmingand his works are still worth the Worldteam a huge controversy,if Guo Jingming can’t find an optimal balance betweenliterary and commercial, his "success" is only temporary."Guo Jingming model" isitself the product of a particular special consumer culture of the times, but also historic.Consumer culture special literary events are not the only form of this form and the eraof mainstream literature, there is a rich literary form more meaningful constantlybrewing.