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A Study Of The Application Of Guangxi Zhuang Brocade In Contemporary Design

Posted on:2015-04-18Degree:MasterType:Thesis
Country:ChinaCandidate:J LingFull Text:PDF
GTID:2285330431457728Subject:Fine Arts
Abstract/Summary:PDF Full Text Request
With the coming of information era, the application of traditional graphic elements with profound cultural connotation and wide market needs, China is a multi-ethnic country, profound historical culture, has created the diversity of national culture, its traditional graphic elements have rich forms and semantic meaning. These traditional graphics in the long years of development, evolution, breakthrough of the connotation of the original form, with the support of modern means of science and technology, technology, effective and the integration of modern design concept, the symbiotic national design style of the new era.The guangxi zhuang autonomous region is located in the motherland of southern minority, zhuang is the most populous ethnic minority in China and its long history, national culture accumulation, is the important part of minority cultures. Zhuang Brocade zhuang national excellent arts and crafts, both practical and beautiful sex, is the crystallization of the wisdom of the zhuang people’s labor., based on the study of Zhuang Brocade graphics art analysis, refining and summed up the cultural connotation and artistic features of Zhuang Brocade graphic elements, dig out the semantic rich graphic elements, combined with modern design concept and aesthetic trends, making it a unique national graphic visual symbols, and as the breakthrough point, combined with modern wuzhou Liubao black tea packing design again, the present status of Zhuang Brocade graphic elements in modern packaging design, the application of in-depth research, mainly analyzes the artistic form of Zhuang Brocade how beauty in wuzhou Liubao black tea modern packaging in a new form of inheritance and development, to promote the image of wuzhou Liubao black tea brand at the same time, gives its unique cultural connotation, in the traditional graphical elements of the "form" to highlight the "mean" of modern packaging design. Design in line with the aesthetic demand of product packaging, broadening the traditional graphic representation and development space, but also meet the needs of mass consumption of national traditional culture.The innovation point of this article is guangxi traditional handicraft-the graphic elements of Zhuang Brocade as a focal point of this study to explore the rule of its artistic form aesthetic feeling inside, and reasonably by using the method of modern design in the regional product packaging-wuzhou Liubao black tea on modern packaging design, combined with the practical application of actual case, the argument Zhuang Brocade expression and rationality, the diversification of graphical elements used to attain the goal of this study and the original intention, sets up the wuzhou Liubao black tea distinctive brand image at the same time, national regional culture value.
Keywords/Search Tags:Zhuang Brocade, National graphic, Liubao black tea, Package design
PDF Full Text Request
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