The Market Research Report Of Heroic Biographic Films(2002-2012)

The heroic biography film is an important branch of the main-melody movie inour country. China’s film market has become more active after the reform of the filmindustry started in2002. The development of the heroic biography film receivesattention, because the heroic biography film shoulders the mission of propaganda andeducation.<The Market Research Report of Heroic Biographic Films (2002-2012)>collected the data and information of issue and exhibition of the heroic biography filmin market environment since2002, and elaborated the development of the heroicbiography under the background of market.The report divided the film market into the city film market and the rural filmmarket. Literature review, statistical analysis and questionnaire survey were used asthe main study method. The report made the market outlook of the heroic biographyfilm combined with the results of the investigation and analysis of the film issue,exhibition and the audience demand of the two film market.After investigation and analysis, in the city film market, the heroic biographyfilm opened up the market by virtue of government-dependent phenomenon was stillevident. In the exhibition of film, there were obvious polarizations phenomena of theheroic biography film in the movie box office and row chip period. In the city filmmarket audience survey, the results of the questionnaire survey showed that the heroicbiography film viewing rate of college students was not high. And respondentsthought that the problem of the film was a clear purpose for education and charactermodeling. In rural film market, there are two film exhibition forms of public andcommercial, the goal of public exhibition is social benefits and the commercialexhibition contains potential market space due to the unique characteristics oflong-term projection. The report analyzed the market breakthrough of heroicbiography film from locating the target audience, reducing dependence on governmentresources to achieve independence and exploring the rural market and overseas filmmarket to make the market outlook of the heroic biography film.