Research On Developmental Strategy Of Small Arts And Crafts Of Foreign Trade Enterprises

As part of the national economy，Small arts and crafts of foreign trade enterprisesin China have made remarkable progress in reform and opening up30years, hasbecome an important force in China sustained and healthy economic development.Small arts and crafts of foreign trade enterprises in China in the Chinese economicstructural adjustment, upgrading and relieve the pressure of employment, promotingtechnological innovation and other aspects of the increasingly plays a very importantrole, has become an important part of China economy. However, from the beginningof1998, along with the international economic downturn and the slowdown, Smallarts and crafts of foreign trade enterprises in China has been limited. So, in the newcompetitive environment and to choose the appropriate strategy of practical enterpriseresources to develop, has become an important problem facing the development ofSmall arts and crafts of foreign trade enterprises in China. This thesis is based on thisbackground, and study on the formulation and implementation of developmentstrategy of Small arts and crafts of foreign trade enterprises in China.According to the research on the development strategy of the small foreign tradeenterpris, there are many scholars put forward countermeasure and analysis fromdifferent angles, but these are mostly provides some comprehensive foreign tradeenterprises to small numerous in the universal level, but less specific analysis anddetailed measures of specific enterprise, especially in the face of new the situation ofthe enterprise strategy, for enterprise specific reference and implementation is notmuch. In the practice of research, from the representative of the specific enterprisereality through a detailed analysis of the business situation, put forward to deal withthe new situation and specific measures and the corresponding development strategy,can the enterprise put forward the strategic guidance to promote the development, butalso can provide important reference for development of other small foreign tradeenterprises the. Therefore, it is necessary to appropriate development strategy, bothfrom the theory to specific guidance, but also from the practice emphasizes the implementation and operation of Small arts and crafts of foreign trade enterprises inChina.Therefore, Small arts and crafts of foreign trade enterprises in China as the researchobject, firstly the present development situation for small crafts foreign tradeenterprises are analyzed, in view of the present situation puts forward facing smallcrafts foreign trade enterprises, and then according to the related theories of enterprisestrategy formulation proposed framework and implementation steps China smallcrafts foreign trade enterprise development strategy in basic theory; analysis, to smallcrafts foreign trade enterprises--case study of Z company, Z company faces for theenvironment and the existing problems are analyzed, finally the development strategyof Z is put forward and the implementation of the strategy put forward relevantproposals.