Research On The Strategy Of The External Communication Of Chinese TV Drama Program

In recent years, as the developing in full swing of the "going out" career ofChinese Culture, more and more Chinese TV drama program crush out of the countryand go to the world, then to be loved by more and more audience all around the world.The theme for discussion in this article is the problem of domestic drama externalcommunication. Firstly, I need to affirm that domestic TV drama program discussedin this article refers to the drama program that produced in the mainland, except HongKong, Macao and Taiwan.Needles to say, compared with half a century ago, the external communication ofthe domestic TV drama program had achieved good results. The spread range ofdomestic TV drama program is extended from Hong Kong,Taiwan, Southeast Asia toEurope, America, Africa and other places. The types also increasingly richer, the scaleis larger. But compared to the U.S. drama, Korea drama and so on, the internationalinfluence of our dramas is in the shame.To solve this problem, the article will beunfolded according to the traditional thinking, from put forward questions to analyzethe reasons, then construct the solutions to those problems. Firstly, I`d like tointroduce the origin and significance of this topic, review the research status at homeand abroad, research methods that used in this paper. Secondly, to introduce the statusof domestic TV drama program of external communication, consist of the history, themain themes, the channels, the scale and other issues of it. Subsequently, to talk aboutthe main problems in its development process. Described the poor quality of thedrama, the reasonable commercial system of the entire industry has not been formed,and finally from the whole country in terms of level, domestic drama has not formeda strong brand influence. Finally, based on the issues raised in front, to put forwardthe corresponding solution ideas, such as improving the quality of TV drama, toestablish reasonable commercial system, and setting up a national brand image, toextend the industrial chain and so on.Our country has a huge TV drama production and a broad audience market athome and broad. So, domestic TV drama program should has a good developmenttendency. But affected by various factors, China has became a huge producer of theTV series, not a strong one still. The achievement of the external communication of itis unsatisfactory. Facing the reality, we can’t find the solutions in a negative response.Conversely, what we have to do is to analyze the problems, then accurately targetedand solve the problems. I believe that if we can think out some effective solutions tothe problem accordingly, the overseas influence of domestic TV drama program willbe increased dramatically.