Development Strategy Research Of GE Healthcare’s Digital Hospital

Based on the research results of the domestic and foreign medical digitalization and informatization, sum up out the development trend of medical informatization at present stage in China and requirements of medical solutions. By using the theory of supply and demand, PEST theory, and the analysis of porter five competitive model to analyze with the healthcare industry informatization in our country. And through the SWOT analysis method to find out GE Healthcare in digital hospital project market competition situation and the development of the situation analysis, and find the advantages and disadvantages of digital hospital construction projects. at the same time, to find out the key points in the process of developing and the strategic of GE Medical digital hospital project developing.GE healthcare "digital hospital" project should seize the opportunity to get the direction and orientation, play their own advantages, enhance their competitiveness, to provide quality products and services for customers.(1) To avoid the fierce competition in digital hospital market, the positive development for differentiation of traditional Chinese medicine industry market competition.(2) To supply high level design and overall planning as the breakthrough point.(3) Focus on ""data and deploy end-to-end total solution.(4) Construction model innovation and win-win cooperation.