Study On The Problems And Countermeasures Of Quanzhou Taiping Life Insurance Marketing Strategy

Insurance is an important part of the financial, insurance is related to financial products beneficial to the people’s livelihood. Commercial life insurance plays an increasingly important role in reducing the economic burden of the state and economic cost. The development of China’s life insurance is from the reform and opening up began to recover and start, is the inevitable result of economic development. From the 1980 s of the 20 th century, a first professional insurance company is established in China, "insurance law" promulgated and implemented, the establishment of the China Insurance Regulatory Commission gradually began to develop, at the beginning of 1990 s,American International Assurance Company into China,open the marketization process of China’s insurance industry, followed by Ping An insurance, Pacific Insurance, etc. A large number of chinese and foreign and Sino foreign joint venture insurance company to set up one after another and gradual development and growth, has made great achievements.Life insurance in Chinese after nearly 30 years of development, has been gradually Chinese people and social recognition and the state government more and more support. In the rapid development of the industry, competition is increasingly fierce, whether competition or competition efforts are constantly increasing. Different insurance companies due to the different starting point and different basis, to maintain a stable position in the fierce competition, the continuous rushed to carry, get more market share, it is necessary to match different marketing strategies in different periods. In the fierce competitive environment, especially a large number of banks have entered the life insurance market, Quanzhou Pacific Life how to get rid of the trouble, maximum increase market share, expanding market influence and brand awareness, and become the leader of life insurance market in Quanzhou,this is the crucial issue.Base on the Taiping Life Insurance in Quanzhou TPL marketing present situation as the breakthrough point, Author expound the protection of Quanzhou Taiping Life in today’s insurance industry development environment combined with local market should adopt the marketing strategy and supporting improvement measures are discussed in detail, in order to be able to through the adjustment of marketing strategy, in today’s Quanzhou life insurance market rushed to carry, obtain greater development.