| Nowadays, the small and medium-sized economies in China, including small and medium enterprises, individual businesses, residents, peasant households, are making great contributions to the economic development of our country, with the fast development in China’s socialist market economy,. What’s more, they also play a great role in promoting the progress in financial industry and the transformation of financial structure. However, there is a phenomenon of supply imbalance in our country’s financial affairs resources, which is an obstacle in economic marketization reform.So a new mode of financial service is desideratum for our country, which applies for the small and medium-sized economies in underdeveloped and rural area. Nowadays, China’s financial industry are changing and developing constantly. In the meantime, community bank can remit the problem of difficult credit for the small and medium enterprises, individual industrial and commercial households, and is also the requisite measure to improve financial ecology and macroeconomic regulatory. Thus, the requirement for community bank is increasing.As to commercial banks, they are facing much external pressure from the gradually improvement in banking supervision system, the quick broaden in enterprise financing channels, the emergence of internet finance and continuous reinforcement in public opinion. Thus, it is advisable that they take the step of strategy transition towards community bank, as they can therefore expand the potential market, where they have the advantage in geopolitical, popularity and information. They can fill the blank from the large commercial banks’exit, dig local community financial needs, and therefore realize their sustainable development.Under the direction of strategic transformation, one of the primary works for commercial banks is to build internal performance evaluation system reasonably. This article chooses a real medium-sized commercial bank as the empirical research object (which can be called the bank of CA for short). Considering the actual situation, this article focuses on discussing the feasibility of this bank’s strategy transition to community bank through the analytical model of SWOT, and builds the performance evaluation system foe branch banks based on the strategic target of community bank. From the perspective of objective and scientific, this article builds a model to determine the performance evaluation index weight by using entropy weight method, and uses the actual data from the five branches of CA bank to assign the assessment indexes objectively. In the meantime, it puts forward the "modified joint base determine method" on the base of "Joint base determine method", by which it builds a objective constraint incentive model to reduce the bargaining cost between Commercial bank head office and branches, stimulate the branches to enhance the level of management, and realize the bank overall strategic transformation eventually. |
