Research On The Status Analysis And Countermeasures Of Non-auto Insurance Of PICC Ningxia Branch Under The Background Of Internet Plus

Under the background of the new normal of Chinese economy,the insurance industry is the only one kept double-digit growth in the financial industry。The property insurance has maintained an average annual compound growth rate of 25% for 35 years。Compared to the international market, the domestic property insurance market is immature, which appeared some phenomena of a backward marketing model, price war of basic company etc。Along with the "Internet plus national strategy" and" the new ten national opinions ", Internet plus has become the engine for the traditional insurance business transformation and upgrading,it has become the inevitable choice for PICC Property Insurance Company and other domestic insurance enterprises。Among them,the non-auto insurance field has become the hotspot, which is most suitable with Internet plus。2015 is the first year of Internet plus insurance, PICC Ningxia branch is in the speed shift period, the non-auto insurance field is listed as" problem NO.1" and "the development road"。For double factor stack, Internet plus become the key to solve the problem of unsustainable development caused by the"Resource input type, factor driven type"for PICC Ningxia branch。This paper used some research methods such as literature research, qualitative and quantitative research, interdisciplinary research, and starting from the theory, based on the actual situation, combined with the most cutting-edge,for in-depth exploration of concept, connotation and operating mechanism of the Internet, Internet plus and Internet plus insurance。This paper analyzed the existing problems and reasons of the Internet plus insurance of the PICC Ningxia branch, and proposed a systematic and comprehensive solution for non-auto insurance Internet plus transformation, which is included creating a full channel value chain, E-management, big data-supported personalized product development and so on。This paper firstly proposed the new ideas of the Internet insurance value chain, stakeholder analysis, Internet insurance brand migration and the negative list of user experience, will explore and provide useful reference for the development of Internet plus of the PICC Ningxia branch。...