In The Higher Vocational College Students’ Consumption Situation Of Investigation And Research

As a major group of consumption in our country, the consumption idea and consumption behavior of college students both show the same characteristics with other youth groups, but also has its own features. With the development of social economy, college students’consumption also presents some new modes. College students’consumption idea and consumption behavior reflects the state of college students’mind and learning life, a correct concept of consumption and consumer behavior is not only an important part of cultivating the ability of college students’ innovative ability training,but also is the important content of ideological and political education. As an important group in college students in higher vocational colleges, their consumption ideas and behaviors have some same excellent properties with other types of college students, but there are also some problems. Such as:no planned consumption idea, tend to be "early scenery, spend months, borrowing," late;High-level consumption content, higher vocational college students do not take care of themselves and their family’s economic bear ability,pursuit brand on purchase items and high-level products;The consumption structure is not reasonable, heavy material, leisure entertainment enjoying type consumption, light learning, development and spiritual culture consumption;Due to the influence of the social advanced consumption culture, the higher vocational college students’loan consumption, advanced consumption of phenomenon is more and more common, leading to college students’economic disputes and security problems.Therefore, it has a very strong realistic guiding significance to carry out the higher vocational college students’ consumption situation of investigation and research and to find the good way to solve the problem of college students’consumption.In higher vocational colleges as the research object,with the example of Hubei Land Resources Vocational College,this thesis use literature research and questionnaire survey method to make a analysis and study from college students’ consumption idea, consumption content,consumer behavior and consumer psychology aspects.At first the relevant theoretical problems are discussed.Define the connotation ofconsumption,consumption idea,consumption psychology,introduce relevant consumption theory,analysis higher vocational colleges students’general characteristics;Secondly make a questionnaire survey Through the questionnaire survey analysis result,the higher vocational college students’consumption has the following characteristics:onsumption ideas trendy, the diversification of consumption content, consumption patterns of network, personalized consumption style and the difference of the level of consumption.At the same time, there are some problems.It reflects that they are lack of reasonable planning of consumption; unreasonable consumption structure; There is a blind consumption and conformity, comparing and showing consumption psychology is more serious. Its influence reasons have both personal ideas, and have a family and social environment, and is short of correct guidance of school.Aimed at the characteristics of college students,it is very important to pay attention and strengthen guidance and behavior constraints of the higher vocational college students’consumption idea. First, strengthening the school education to guide the student to set up the correct consumption concept.;The second is to carry out diversified activities, help higher vocational college students to form a reasonable consumer behavior;The third is, strengthen environmental guidance, let the students form a good consumption behavior and habits.The fourth is that the higher vocational college should strengthen the study and practice, improve the ability of self-management.