| In recent years, along with the rapid development of social economy in China, many urban residents living standards improve at the same time, it also seems to be speeding up the pace of life, the market demand for all kinds of convenience food production and sales, has promoted the rapid development of food processing enterprises, also brought convenience food competition in the market. Therefore, as A production and sales-smoked chicken cooked products and famous LuXiang chicken with traditional local characteristics, A company loved by local consumer. A company, how to seize market opportunities, to further improve and upgrade its marketing efforts, the traditional local features and nutritious food to make quick and convenient food, into the national market, to meet consumer demand at the same time, to realize the steady and rapid development of this enterprise is the reality of the problems faced by the business operators. This paper discuss A company’s cooked chicken products in the market marketing strategy.This article take the market marketing theory as the instruction, through the A company’s executives, sales staff, customers, partners and other interviews and discussions, to understand the current marketing mode of A company and the problems existing in the marketing, at the same time collect and grasp the market competition situation and other related data and information. The key to A chicken cooked products marketing strategy as the research object, carries on the analysis using the related theory faces to A company internal and external market marketing environment, opportunities and threats facing the advantages and disadvantages of the company, the company has the use of the SWOT analysis tool to analyze the research. On the basis of this, put forward to improve the A chicken cooked products sales and suggestions for improving the visibility of the product marketing strategy. And expounds further strengthen A cooked chicken products, brand construction, perfect A company cooked chicken products, research and development system, safeguard measures to implement perfect A company cooked chicken products, marketing information system and the importance of A chicken cooked product marketing team building perfect marketing strategy.By implementing A company chicken cooked products new marketing strategy, will make use of modern marketing theory and pattern to promote the food production and sales of traditional craft out of regional restriction. The products with local characteristics and nutritional products will sell to all parts of the country. To improve the A chicken cooked products series of brand awareness, expand market share, increase the profit of the enterprise, and promote the sustainable development of the enterprise and the formation and development of local agriculture and animal husbandry to drive the related industrial chain. |
