A Study On Social Responsibility Of Commercial Banks In China

With the development of economic globalization and China’s reform and opening up further, corporate social responsibility about more and more attention. True to corporate social responsibility research originated in nineteenth Century 20 years, development to the present, the social responsibility of the enterprise more considered enterprises at the same time in the pursuit of profit maximization, the responsibility for the society or obligations. That is, in the course of business enterprises should not only consider the interests of investors or the enterprises themselves interests, should consider the other relevant interest groups, and social interests.Commercial banks are enterprises, it not only has the general characteristics of enterprises, but also different from the bank and policy, it is a special enterprise has leading and multi function but also has its particularity. As an important mechanism of modern economy, have a great effect on the harmonious development of economy, the significant externality, monopoly that commercial banks should undertake social responsibility more than any other general enterprises.But, what is the social responsibility, how to undertake the social responsibility, the domestic commercial banks still exist in understanding and implementing. The world bank will corporate social responsibility is defined as:business relationships with key stakeholders, values, law-abiding, and set to respect people, community and environment related policies and practices. The western developed countries, between the international big banks own competition already from the competition in the field of hardware up to competition at the software level, rising from the competition in the field of technology and products to corporate social responsibility and business ethics and ethical dimensions of competition. Stakeholder theory argues that social responsibility of banking financial institutions refers to the related to its shareholders, employees, consumers, business partners, government and community interests and should undertake to promote the social and environmental sustainable development of economic, legal, ethical and philanthropic responsibilities. For example, is conducive to price stability to perform shareholders’ social responsibility; on the performance of employee social responsibility can increase the staffs work enthusiasm and reduce the turnover rate; on the customers get greater customer recognition, it can consolidate and increase market share; to the community to fulfill social responsibility will increase bank in the community of prestige, enhance community residents on the banks of the recognition. To fulfill the social responsibility of the government and regulators can enable enterprises to establish a good social image.Pay close attention to the latest trends in the development of enterprises and banks on international, strengthen China’s banking industry’s "soft power" construction, the construction of social responsibility of commercial banks into development strategies, to promote the harmonious development of Finance and economy has become the urgent matter of the moment. In the analysis of the theoretical basis for commercial bank to undertake the social responsibility, this article has carried on the analysis to the reason of commercial bank social responsibility, the social responsibility of commercial banks both external motivation and internal motivation and external motivation mainly from the government and regulators to the legal constraints, and customers to choose the right constraint on the economy the realization of interests of the. The government has two modes can be used:direct method and indirect method. Direct mode refers to the government through administrative coercive means to require banks to undertake social responsibility directly; indirect mode refers to the government through the tax to fulfill the banks had not fulfilled the social responsibility. The author thinks that both the direct mode and indirect mode, will eventually be implemented through the banking industry itself, they are unified in essence.Analysis of the causes of the social responsibility of commercial banks after the paper from the social responsibility of China’s commercial banks to fulfill the social responsibility disclosure of two aspects of the status quo and analysis of the social responsibility deficiencies, existing system deficiencies have inadequate bank itself, but also take A bank as the representative, through the analysis of its disclosure social responsibility report, preliminary understanding insufficiency of China’s commercial banks in the disclosure of social responsibility taking and. This lack of hand is our relative western country social responsibility concept is not strong enough, the Commercial Bank of our country attach importance to the social responsibility on the other hand also is not high enough, not from a strategic height to look at the bank’s social responsibility.Through the analysis of the reasons for the social responsibility of commercial banks, combined with the lack of China’s commercial banks to fulfill their social responsibility, this paper put forward to promote the social responsibility of Chinese commercial banks suggestions. On the one hand, to strengthen the social responsibility of commercial banks relevant legal system construction and improvement of the socialist market economic system, so as to make the bank under the external supervision fully; on the other hand, to improve the commercial bank’s own management mechanism, internal management mechanism is perfect the internal dynamic machine function condition.The survey found that, in China’s economic and financial development exist the following problems:in the enterprise distribution, some hot industry got financial support too much, and small and medium-sized enterprises do not have enough money to support; in the region, outflow of rural funds, funds need not long-term satisfaction; in the source of profits, the banks of our country too much dependence on interest rate spreads, and international big banks have intermediate business more profitable sources. Therefore, the author puts forward several suggestions for the way of our country commercial bank social responsibility. One is the external supervision; two is the internal management; three is the business; four is the future strategy. Including the development of "weak finance", strengthen the "green credit", supporting the development of agricultural economy and accelerate the development of commercial bank business strategy adjustment of specific measures. The Commercial Bank of our country through the implementation of "green finance", put on the industry to reduce environmental pollution at the source of funds, increase of environmental protection industry support, to reduce the burden on the environment, undertake corresponding social responsibility; the development of "weak finance" of China’s commercial banks, to impose financial input in rural areas, can make the bank in the city the increasingly fierce competition situation to find new profit growth point; commercial banks to increase support for SMEs to bank is more good than harm, for high quality enterprise competition in the commercial bank’s profit space has been very small, and the vast number of small and medium-sized enterprises have the characteristics of less capital, dispersed widely, from the overall about the risk but smaller, but the small and medium-sized enterprise bargaining power than large enterprises is poor, so the banks can get more than the big enterprise profits from; commercial banks to carry out strategic adjustment, increase the volume of business in the middle, establish a customer-centric service philosophy makes commercial banks have more competitiveness.And the improvement of the above aspects are more advantages than disadvantages for commercial banks, commercial banks increase income in the social responsibility at the same time, reduced the risk of developing trend also conforms to the banking industry, in the increasingly fierce international competition in the Commercial Bank of our country is the only way to an invincible position in the international financial arena.