Research On Strategic Management Of Yunnan Xiangyun Dragon Regeneration Technology Co., Ltd

Yunnan Xiangyun Feilong Recycling Technology Co., LTD. founded in 1998, located in Xiangyun county,Dali,China. It is the first campany who can produce SHG standard zinc ingots directly from EAFD and other wasted residues/slags, meanwhile, indium、silver、gold、copper、cadmium and lead can also be recovered well. In efficient use of zinc and lead recycling resources field, Xiangyun Feilong is one of the most famous and influential groups in China.To research XiangyunFeilong’s development strategy can explore a way for the campany to survival and growth in the depressed market of nonferrous metals, also with the aim to provide a basis for decision making for promoting the campany after going into public. It’s getting worse in lead & zinc smelting industry in low raw material self-sufficiency rate, overcapacity and low resource utilization, so the strategy study can provide a reference for the entire lead and zinc smelting industry restructuring. China becomes more and more concerned in the fields of saving and environmental protection, resource recycling, the study also provides a reference to the relevant state policy makers.By studying the basic theory of strategic management, using of the external environment PEST analysis, environmental analysis methods industries (Porter’s five forces model), the internal environment SWOT analysis and strategic selection tool, to give Xiangyun Feilong campany strategic development goals detailed development strategy implementation steps and measures.Thesis concludes that Xiangyun Feilong company should use their own technology, improve the internal deficiencies, improve the competitiveness of the company’s internal environment, select growth-oriented development strategy of "going out" strategy as soon as possible, to achieve strategic development goals.Concludes:Xiangyun Feilong company should choose growth oriented development strategy that specifically target content is to become the leading domestic and globle regenerated resources in lead and zinc enterprises, reaching 500,000 tons of zinc production capacity and 500,000 tons of lead production capacity from regenerated resources. And the article developed a strategy to implement the steps and measures...