Research On The Key Factors Of Sustainable Development Of Private Enterprises In Yunnan Province

The reform and open policy more than 30 for years, along with the market economy unceasing consummation, our country civilian enterprise grow strong rapidly, become the state economy development gradually the important composition strength. The civilian enterprise while developed own also social resources aspects and so on optimization disposition, expanded employment, stable society plays positively role, becomes in the national economy the most active economical point of growth, into the Chinese economy development biggest power, civilian enterprise’s status was not allow to neglect. But multitudinous civilian enterprises further are developing in the shape big process not to able to break through own bottleneck to cause the bankruptcy, only then the minor civilian enterprise can fully expose talent, if civilian enterprise’s development speed life has formed the striking comparison, very many civilian enterprises "appear brief the phenomenon becomes the topic which the business community and the academy circles pay attention together.In recent years, the growth rate year in Yun nan has surpassed the average level of nation. However, because of the poor basement, the developing level in Yun nan is still too low. The author thinks that, as the chief factor, Yun nan’s civilian industry does not have the proper competitive advantage which is expanding. This paper first reviews existing relevant conception and theoretical achievements through the literature collection method; The text combines the present situation and exiting problems of civilian enterprise, preliminarily draw up the dimension and items of civilian enterprise’ key success factors. Then adopt expert opinion survey method to collect the experts’ viewpoint for amending formulated scale. According to the experts’ advice, the text obtains seven dimensions of civilian enterprise’ key success factors and containing 22 items. The seven dimensions and 22 items join in the civilian enterprise’s identities to construct key success factor’model. On the basis of the model, the author design enterprise questionnaire to proceeding quantitative study for verification model. Through data analysis, all of seven dimensions and 22 items are verified in the civilian enterprise. Otherwise, the civilian enterprise’ identities have impact vary on key success factors’ seven dimensions. At the end of the text, the author gives us the success factors, and gives us advice to develop Yun nan civilian...