Research On The Development Strategy Of YG Network Company

Along with the deepening of reform and opening up, the advance of three network fusion" process, as well as the rapid development of modern science and technology, which have a huge impact on cable television industry, with a covetous look form competitors, barriers to trade monopolies increasingly lax and the alternatives is growing. Therefore, the cable TV companies must drawn blueprint for the development of enterprise at a high starting point,formulating a long-term, forward-looking and practical development strategy planning.Paper under the guidance of both at home and abroad enterprise strategy theory, integrated analysis and evaluate the internal conditions and external environment of YG company design and developed YG company development strategy and target, proposed YG company should implemented WO reverse type strategy, that caught external favourable factors, grasp the national height attention information, continue advance "three network fusion" process, cable television industry still in regional type industry monopoly of development opportunities, overcome internal disadvantage, continues to advance network integration, To transform the traditional network, update for bi-directional digital network. expand their business revenues, reduce costs,and enhance the competitiveness of enterprises. Starting from the optimization of organizational structure, proposed human resources strategy,financial management, strategy, marketing strategy, customer service strategy, planning strategies Etc.for specific functions, for the implementation of the strategy, assessment and control measures are put forward.This article based on the analysis of the internal and external factor of affect the YG company, guided by the enterprise strategy theory, using PEST analysis, Five Forces model, internal external evaluation factor matrix, SWOT analysis, strategic analysis tools, make the feasible development strategy for YG company.