Research On Brand Value Based On Interbrand Model

With thirty years of China’s market economy continues to develop, with the growing economy, the brand is more and more important, market competition has grown to brand competition. Brand as an intangible asset, reflecting the long-term competitiveness of enterprises, the brand has become an inevitable part of the enterprise. With the further deepening of economic globalization trend, the brand determine whether the enterprise to win in the fierce market competition. Scientific and rational assessment of brand value, has become an issue particularly important enterprise. Therefore, the use of effective assessment techniques to assess the value of the brand is very important.,Firstly, the current drawn about the content of the brand, the research background, significance, and relevant domestic and international literature review, second, due to the diverse characteristics of the brand value, researchers from different angles and put forward many methods, the current domestic mainstream brand valuation method is divided into three types:based on financial factors, market factors, consumer elements of assessment methods. Each brand valuation method has its advantages and disadvantages, brief description and analysis of these brand valuation methods. For a detailed description of the Interbrand model, in accordance with the idea of Interbrand model evaluation, during the evaluation of the model to make some adjustments, the introduction of consumer factors, selection in the appliance market more popular "MEI DI" brand currently. Finally, according to the conclusions of the case, as well as the domestic accounting standards on the brand value of attitude, and from a variety of perspectives analyzes the significance of brand valuation, brand value can be passed to a reasonable accounting is reflected in the book, disclosures in the financial statements are discussed. Reviewed a number of proposals brand value evaluation, as well as the trend of brand value in the future.