The Research On The Major Brands Valuation System In International And Taiwan

Facing the challenges of globalization in the 21st century, Taiwan's industries also start to transform from manufacturing into brand management. However, in order to gradually create brand value, brand management should have a complete operational strategy and enterprise System. But at present there is no unified international standard of how to calculate and show brand value, some countries have released their own brand valuation system and ranking data, such as the United Kingdom, the United States, Germany, Japan, Chinese Mainland and Taiwan. As a result, it gives rise to the motivation of this article being themed by the analysis of international and Taiwan major brand valuation system, and then this article does a relative research.The article uses secondary data analysis. First of all, It Analyzes the current major international brand valuation systems and sums up their respective advantages and disadvantages; and then, the author makes an explanation for its development and system according to the current self-study brand valuation of commercial services in Taiwan. Finally, compared Taiwan's brand valuation model to the main brand valuation models of other countries, we'll find the similarities and differences, suggestions are given as follows:1.The Government should integrate resources in the process of promoting many carriages under the government brand value;2. Attach importance to IC foundry brand value;3. Establish brand valuation system cooperating with fiscal and financial institutions;4.A new business is the cross-straits development and cooperation of brand valuation system.It is still a long way to do research and develop brand valuation system. I believe there will be a better brand valuation system in the near future which people all recognize and support, and the brand value will be really valued by everyone.