Research On The Distribution Channel Strategy Of X Series Small Packaging Edible Oil In

In recent years, with the further development of the socialist market economy, China’s oil industry in experiencing earth-shaking changes, from the macro environment, the brand market competition pattern, capital operation, to the price range, consumer demand, marketing channel mode, and so on in the profound changes.The edible oil industry tends to be the stronger the strong competition, the weak weaker and even elimination, national brand or famous brand by extravagance and aggression, continuous radiation national market, their production, sales, market share and profitability are substantial increase, seriously extruding the regional brand of cooking oil, small and medium enterprises around the oil products market share, the competition of brand of cooking oil.Due to hometown feelings, regional culture and local protection, channel resources are caring about the development of regional brand, for a long time, regional particularity makes the regional brand of edible oil products market share advantage in this area, based on these reasons, some of the regional brand has achieved impressive record, has realized the breakthrough, but most of the cooking oil, small and medium enterprises are facing the expansion the slow progress of the pressure of competition.Facing the strong offensive from the well-known brands and the following competition from local area brands, how to gain a competitive advantage and to make the enterprise fast development is the problem for the area brand of edible oil to think.The area brand of edible oil must explore suitable strategy of brand development for their own.The author thinks that in the product positioning, price setting and advertising creative, homogeneity serious today, products of their own advantages to win the market alone is very difficult, and through effective marketing channel management can have a chance to win the differentiated competitive advantage, rapidly promote the brand competitiveness, in order to promote further development of enterprises to provide a good foundation.At first, this paper overall introduces the characteristics and development trend of edible oil market in our country, using the method of literature on marketing channel of edible oil enterprises in our country development course and current situation, this paper introduces the situation of edible oil consumption market segmentation in China;Then the application of related theory and method of marketing, market competition environment of food co., LTD. A SWOT analysis, in the X brand series small packaging cooking oil sales situation and the present conditions of the sales channel, on the basis of objective description, and the problems existing in the marketing channel and systematic analysis of causes of the problem;Combined with the actual situation of enterprises, the small packaging cooking oil market segmentation and target market selection and market positioning, on this basis, put forward the X brand series small packaging cooking oil conforms to the company A new sales channel strategy.The author hope this article can be A food co., LTD. Brand X series small packaging cooking oil to open up new sales channels to provide A theoretical reference at the same time for other regional brand of cooking oil the operation of an enterprise can play A certain reference role.