Research On Performance Evaluation Of A Commercial Bank Based On Balanced Scorecard

With the global economic integration, the wave of financial liberalization advancement, and fulfill the promise of Chinese after joining the WTO, making China’s domestic financial market and international financial market gradually com., China’s financial industry operating environment and business content has changed turn the world upside down. As banking force in A commercial bank, inevitably faces the dual challenges of competition, the risk of experiencing.At the same time, A commercial bank internal management system is not flexible environment facing various problems, so the establishment of a comprehensive performance evaluation system, not only can make the strategic goal of performance and bank employees relate, impel the realization strategy, but also can improve the commercial bank management level, perfect the management mechanism, improve the overall performance of A commercial bank, the Commercial Bank of A remain invincible in the domestic financial market. In this context, A commercial banks according to the modern financial industry and the requirement of performance management, establish a scientific, perfect performance evaluation system, not only is the sustain its long-term development needs, but also the objective requirement for its participation in the international competition.This paper combines the method of literature research, quantitative and qualitative analysis, normative analysis and empirical analysis, hierarchy analysis research methods, from the analysis of A commercial bank strategy based on, using the Balanced Scorecard as the tool, combined with the concrete practice of A commercial bank, designed a set of practical and feasible performance evaluation system.First of all, based on the research background and research significance, summarizes the theory of A, the present situation of the performance evaluation of commercial banks and the analysis of existing problems. Then the analysis of commercial bank based on A strategy, using the questionnaire method to determine two indicators four dimensions of the balanced scorecard, in that the index weight by AHP, to reach a new based on the Balanced Scorecard performance evaluation system. Finally, proposed the implementation of the Balanced Scorecard to measure of A commercial banks should take.