In recent years, rapid development of China’s capital market is gradually standardized,it not only to the construction of national economy to broaden the financing channel tobring more investment opportunities for investors. The value of the investment has beenadvocated by the investment community, how to select the potential and value of listingcorporation, a sustained and stable returns for investors are most concerned about theissue for investors. This paper takes ZN company as the research object, and analyzesinvestment value of ZN company by the basic analysis method, and hopes to providea reference for the investment decision of the investors.Firstly, the macroeconomic situation of ZN company is analyzed. Foreign economicenvironment tends to be stable for China’s economic development provided favorableconditions. And from the basic situation of economic operation, economic policy andeconomic system reform three aspects of the domestic economic environment, theeconomic operation of our country stable, good momentum of development, investmentenvironment. Good macroeconomic situation also created the conditions for the healthydevelopment of ZN company. Secondly, the industry status of ZN company is analyzed.Summarizes the characteristics of the real estate industry policy,and from the point ofview of the state of the housing boom index, supply and demand analysis of theoperation of market situation in the real estate industry, that the real estate industry,the future development trend is good, from the perspective of long-term investment,suitable for investment. Also by using the projection pursuit model of ZN CompanyShenzhen main board listed a shares34real estate company of comprehensive scoreranking, ZNcompany ranked in the top five, indicating that ZN comprehensive strengthis strong, is good company. Thirdly, based on the ZN company financial report, usingthe DuPont analysis method, the financial status of ZN company is analyzed, and thefinancial, operating status of ZN company is good, and the development potential islarge. Finally, the use of discounted free cash flow method and P/E ratio method toestimate the investment value of the ZN company,two mutual authentication, judge theZN company investment value interval, and puts forward suggestions for the investors.Through the above study, this paper comes to three conclusions: first, the basicanalysis and the combination of modern mathematical statistics method able to objectivelyevaluate the status of investment value of the company; second, the absolute valuationmethod and relative valuation method at the same time use, can the intrinsic value of the company to verify the role of intrinsic investment value; third, public financial data reflectthe investment company. |