Research On TV Shopping Based On Cultural And Creative Industry

Television art is known as the eighth, with integrated TV languagecommunication with mass culture, and with the development of economy and thereform of cultural system, the traditional radio and television career more andindustrialization characteristics in the transition, in the breed more forms at the sametime also created a lot of added value. TV shopping, it is the extension of TV culture,on the basis of the traditional TV resources comprehensive media technology,customer service, finance, retail, logistics and other industries operating system tocreate, produce new industrial value.This article focuses on from the perspective of cultural creative industry,discusses the development of TV shopping industrialization pattern.More successfulTV shopping experience at home and abroad for reference, at the same time, and pickout the Shanghai Oriental shopping channel as an example, the research on its internaloperation management mechanism, and each link of industrial operation, thedevelopment of Chinese TV shopping industry put forward their own thinking andunderstanding, how to management and innovation, with the aid of our country’sunique geographical advantages, make TV shopping in the form of industrialization inour country take root and grow.