Research On Brand Building Of Tobacco Hotel Industry

At present, China’s tobacco enterprise’s hotel industry lack of brand, lack of brand strategy and management, making the hotel industry strategic brand development is the top priority. Domestic hotel brand strategy and management research is more, the hotel brand in the industry has just begun, the state tobacco monopoly bureau has set out to study the branding of the tobacco in the hotel industry in the third industry, each group, she also has started to clean up governance each hotel, the baseline survey, know the situation. This article tries to pragmatic and efficient, through its own in more than20years of working experience in international hotel and theoretical study, the existing hotel industry situation, on the basis of investigation and analysis, combined with today’s hotel brand construction of new concepts, new ideas, explore the brand construction of the demonstration analysis of the hotel industry, based on the experience of the successful management measures, and the improvement of my research to the current reference and reference value in the hotel industry, the hotel management has great role in promoting.Through the questionnaire and form, understand the present condition of the hotel industry; By looking at the hotel brand construction research papers, the internal information of the industry, combined with the knowledge in graduate course, according to the international hotel brand construction experience and combining with the characteristics of hotel and local brand construction thought and framework is put forward.In the understanding of the hotel industry situation, on the basis of comprehensive analysis of the current industry situation and difficulties of the hotel, is formed in the yunnan zhong wei hotel management company to study and put forward some idea of the construction of brand and ideas, including the construction content, identity, brand strategy and the future of management thinking, according to the dimension of the brand to do strongly does, standardize the management, as well as the effects of brand construction for the hotel industry, etc. Operating and managing the company expand brand influence for the future to build theoretical platform, to provide technical support. The characteristics of the hotel key to the brand construction of maintenance after the brand construction and development of the brand construction of the thesis also has many insufficiencies, aspects and so on many details still remains to be further study, in the future, in the brand maintenance, manpower development and training system of details can continue to research and development, hope the hotel in the brand construction and management of greater progress.