Study On LY Hotel Brand Shaping

Since 2014, the continued downturn in the global economy, China’s economy to deepen adjustment and consumption market plummeted, meeting the obvious atrophy, under the influence of multiple hotel enterprise facing market structure transformation, tourist market development, service brand shaping the new task. As the national tourism and leisure programs and the implementation of the "China tourism law" and propulsion, China will gradually moving towards national leisure time. Therefore, although the hotel official entertaining market shrinking, but the enterprise business market, business meetings, leisure holiday market, foreign tourist market, etc., has the depth development potential.LY hotel under such a macroscopic background, in 2014 to conduct a comprehensive repair and construction of its original brand needs to be remodeled. This paper deeply analyzes the LY hotel brand environment, combed the brand’s advantages and disadvantages, put forward to full-bodied artistic atmosphere, elegant source of aesthetic temperament, noble house of gene brand basis points, to create "the art of world heritage in mellow temperament elegant features boutique hotel" positioning of the brand planning, personnel, traditional media and new media are given and micro film to promote a more feasible way of publicity and brand image transmission operation technique, for LY hotel brand construction and popularization of provides the basic direction and train of thought.