A Study On The Financial Marketing Strategy Of B Group 's Supply Chain

Supply Chain Financing is refers to the commercial banks provide a collection financing products to the core enterprise and its upstream and downstream enterprises of a certain industry, by bonding responsibility with large core enterprises. The purpose is to provide an extending credit model of financing service to core enterprise and its upstream and downstream suppliers and dealers. Supply Chain financing business is one of the most important businesses of commercial banks; financial supply chain marketing is also an important topic of the commercial bank marketing.Based on the method to combine theory with practice, from A Bank’s financial service plan for the Steel Group B downstream enterprise, combined with specific case to analyses and expounds the concept and characteristics of supply chain finance financing mode, marketing strategy, etc. On this basis, from3aspects of the supply chain finance, marketing, the details of A Bank, to analyze the present situation and the main problems of A Bank’s supply chain finance marketing, put forward the optimization strategy of the supply chain finance marketing of A Bank.